Business Development
Zero to Growth
Master the strategies companies use to grow revenue, build partnerships, and unlock new markets.
- Beginner → Advanced
- 9 modules
- Live cohort · 15 seats
- 15 seats
Overview
Business Development
A complete roadmap for professionals and entrepreneurs — from foundational essentials to advanced execution. You'll run data-driven market research, map ecosystems for strategic partnerships, use AI for precise customer targeting, and apply frameworks like TOWS for real competitive advantage. It closes with marketing psychology, financial projections, and corporate strategy alignment — the practical tools that turn insight into revenue.
Final project
After the core modules, you move from theory to practice — a dedicated capstone where you apply everything to a real-world scenario: define the opportunity, research the market, model the partnership, and present a growth plan.
What you will learn
- Build and run a scalable sales pipeline end to end
- Turn market and competitor data into a clear strategy
- Map ecosystems and structure win-win partnerships
- Use AI tools to find and reach your ideal customers
- Apply TOWS, Ansoff, and BCG to real decisions
- Read financial statements and build realistic revenue models
Who it's for
- Founders and early-stage entrepreneurs scaling from zero to growth
- Sales, partnerships, and BD professionals who want a repeatable system
- Marketers and account managers moving into growth roles
- Consultants who need frameworks clients actually pay for
Curriculum
Curriculum
01 Business Development Essentials 4 lessons
Understand the BD lifecycle and core growth principles, then build actionable strategies for lead generation and revenue scaling.
- The 4 pillars of business development
- Building a scalable sales pipeline
- Value proposition design
- Designing your business model
02 Market Research 3 lessons
Master qualitative and quantitative research and turn data into competitive strategy.
- Environmental scanning — internal and external
- Competitor analysis framework
- From raw data to decisions
03 Ecosystem Mapping 3 lessons
Map industry ecosystems to surface opportunities and evaluate partnership potential.
- Stakeholder mapping templates
- Power dynamics analysis
- Build your own ecosystem map
04 Mastering Partnerships 3 lessons
Negotiate and structure win-win partnerships, then manage and measure their success.
- The partnership canvas template
- Types of partnership
- Managing and measuring partnership success
05 AI for Customer Targeting 3 lessons
Implement AI tools for hyper-targeting while balancing personalization with privacy.
- AI-powered tools — ChatGPT, Apollo, Ocean and more
- Hyper-targeting workflows
- Personalization vs. privacy
06 TOWS Analysis 3 lessons
Run TOWS analysis for proactive planning and convert weaknesses and threats into opportunities.
- The TOWS matrix template
- Scenario planning exercises
- Applying TOWS to your business
07 Corporate & Business Strategies 3 lessons
Align tactics with organizational vision and weigh growth against sustainability.
- Ansoff matrix & BCG grid
- Resource allocation strategies
- Choosing between business strategies
08 Marketing Fundamentals 3 lessons
Apply behavioral economics to marketing and design persuasive messaging.
- Customer journey mapping
- STP and the 4Ps in practice
- Persuasive messaging design
09 Financial Analysis 3 lessons
Interpret financial statements for BD decisions and build realistic revenue models.
- ROI calculation tools
- Financial statement analysis
- Building revenue projections
FAQ